Capital Rotation: Why Smart Money is Chasing Functional Wellness

ISSUED ON BEHALF OF DOSEOLOGY SCIENCES INC.

Equity-Insider.com News Commentary

VANCOUVER, BC, Feb. 6, 2026 /PRNewswire/ — Legacy strategies are stalling as consumers abandon static products for brands that deliver real utility. This pivotal shift toward added value^[1] is dismantling the old model of simple shelf dominance. We are entering a high-growth cycle where the functional market is forecast to expand from $164 billion to over $240 billion by 2031^[2]. This creates a scalable opportunity for the movers and shakers redefining the sector: Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), Keurig Dr Pepper (NASDAQ: KDP), Nature’s Sunshine (NASDAQ: NATR), PepsiCo (NASDAQ: PEP), and Splash Beverage Group (NYSE-A: SBEV).